Do you remember that very long pick up truck?

The Drifter was first introduced in 1961. But its latest generation is now known as the Mazda BT-50 which is soon to be launched in South Africa’s competitive automotive market.

Doreen Mashinini, the Mazda Marketing Manager, said that their company’s goal in developing the new Mazda pick up was to get the qualities that gained the previous generations of the Mazda B-Series pickup praise and distinctions from around the entire auto industry. He explained that they simultaneously need to adopt the true spirit of Zoom-Zoom by creating a new magnitude of driving standards and pleasure.

The manager added that the BT-50 comes with a complete improvement of the exterior as well as the interior. The company claims that the pick up is redesigned in order to persuade the customers who love adventures, and at the same time in order to offer practicality and other wonderful benefits.

The newly developed MZR-CD 3.0 direct-injection common-rail turbo diesel engine is matched to with the established 2.6-litre petrol and 2.5-litre turbo diesel units. The 3.0-litre power plant yields a claimed 115kW at 3200rpm and offers a maximum torque of 380Nm at 1800rpm. A new five-speed manual transmission has been adopted so that the greater power and torque generated by the MZR-CD unit will be supported.

Some of the features that will be available are the 4W-ABS and EBD systems. Some models will come with dual front airbags plus new side airbags that would protect the head as well as the chest when a crash occurs.

Mashinini concluded that the Mazda BT-50 is set to be the most powerful, comfortable sports activity vehicle Mazda has ever introduced in its entire existence in the industry.

The Mazda BT-50 will be locally and officially launched on July 2007.

About Mazda B-series

The Mazda B-series is also known as the Mazda Drifter. It is a 2-door pick-up truck that was first manufactured in 1961 by Mazda Motor Corporation, owner of Mazda OEM parts. The mark 7 is the current model, which was initially built in 1999 and can be manufactured with one of four body styles and one of two engines.

Mazda has used form first B-Series pickup truck the engine displacement to determine the name. In effect, the B1500 had a 1.5 L engine, and the new B4000 has a 4.0 L V6. Mazda used the ‘Proceed’ name in the Japanese market on the car’s compact pickup trucks. Moreover, another line of larger trucks is available which is called the ‘Mazda Titan’. Other names used for the pick up series include ‘Mazda Bravo’ in Australia, ‘Mazda Bounty’ in New Zealand), ‘Mazda Magnum’ / ‘Thunder’ / ‘Fighter’ in Thailand, and ‘Mazda Drifter’ in South Africa.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company. And as a result, the sharing of the Mazda B-Series and Ford Ranger are basically the same. Since 1970s, the Ford Courier name is also used and the line continues today in both Australia and New Zealand.

Nonetheless, the public should be reminded that the Mazda B-Series and Ford Ranger twins that are marketed in North America are unrelated to the ones sold elsewhere. These vehicles are built by Mazda and the models in North America are developed by Ford.

These are engineered by Mazda, whereas the North American models are developed by Ford.

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June 5 is World Environment Day and on special issues of environment and awareness day takes center stage. Motor vehicles are always accused of increasing environmental hazard. However, AOS different case when you, Äôre driving a Mazda. You see Mazda always monitor the environmental impacts of their operations, especially in terms of car production. And not only that they also ensure that their cars from the beginning to the end of his life remains to be environmentally friendly. This is a Mazda, AOS how to help preserve the planet.

Mazda oil filter maker, Mazda produce vehicles that use clean energy production technology that has been very minimal or no environmental impact. They are also the company’s first motorcycle ever to develop hydrogen-fueled rotary engine first made available for commercial use in 2006 and especially in the RX8 Hydrogen RE.

The RX8 Hydrogen RE is a special type of machine that works by mixing hydrogen and oxygen to generate electricity that is needed. And the best thing about this machine is that it emits only water as exhaust gas without the production of greenhouse gases like carbon dioxide. But, not all AOS! Remarkably Mazda also able to manage to achieve these results without sacrificing torque, acceleration, and the exhaust note tail.

Apart from the hydrogen rotary engine, Mazda has created another environmental breakthrough — one-of-a-kind Three Layer Wet Paint System which is the first in the world to reduce Volatile Organic Compounds (VOC) and carbon.

The system was developed by Mazda’s paint us one step of baking and drying method that applies three successive layers, which means primary coat, base coat and clear coat while still wet. By eliminating the drying process is significantly reduced C02 emissions by almost 15 percent.

Apart from that the Hiroshima-based car paint is also working on a new low solvent content in partnership with manufacturers of paint when applied using high-precision coating equipment will not only improve the efficiency of the coating but will also reduce VOC emissions by 50 percent.

Mazda is also involved in ongoing research and analysis to develop vehicles that can save energy, reduce air and water pollution, reduce waste and reduce emissions of harmful chemicals. Mazda’s operating system utilizing an effective and systematic efficient use of resources and reduce hazardous waste.

Overall systematic process that employs Mazda ensure that all current corporate environmental objectives achieved. Mazda also provides its employees with training to enhance their environmental awareness plus also encourage employees to obtain qualifications relating to the environmental community. Mazda Motor Corporation and even went so far as to provide environmental education programs are also designed to specifically for various job profiles.

Such commitment didn Mazda into the environment, AOT is not known as a matter fact Hiroshima-cars have been made known by a California research firm JD Power and Associates. The Mazda3 and MX5 has been included in (AEI) study on their 2006 Automotive Environmental Index and listed last among the cars the most environmentally friendly.

About Mazda Motor Corporation
Mazda Motor Corporation has started as a manufacturer of equipment way back in 1929 and later on it branched out into production of trucks for commercial use. The first passenger car models produced by Mazda introduced in the early 1960s. It is also the same year that Mazda has begun developing rotary engines.

Mazda’s headquarters is located in Hiroshima in western Japan. Mazda today ranks as one of Japan’s leading car AOS and exporters. Car maker based in Hiroshima have been exporting cars to America and Europe for over 30 years. Its overseas sales account for more than half of total turnover.

Mazda has two main production sites in Japan and 19 overseas facilities. Overseas sites include joint ventures based in the United States, and in Thailand. Currently, Ford Motor Corporation still has the right to control one-third of Mazda.

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With a broad smile. That is the impression that has emerged from the ranks of new Mazda products at this time. Since the CX7 CX9, Mazda, Mazda RX-8, Mazda6, Mazda2 sedan to make the design was all that was almost the same front. In fact there is nothing wrong with taking a decision this uniform. What is certain Mazda2 hatchback design overall is dynamic and modern look. Ideal for those who are young at heart.

It is said that the embryo results from the Mazda2 Mazda Demio, the first time in 1996. Also known as the Demio Mazda2, and, the car is also sold as the Mazda 121, Mazda Metro, and Ford Festiva Mini Wagon. In Indonesia, the name used Mazda2. Until now, the generation of this car we had at least three times the improvement of Indonesia and is available in four versions.

In this latest version, Mazda seems to take the concept of small, inexpensive, and presumably they are also convinced that this concept would be more interesting than the previous version offered. These are the dimensions that have deteriorated compared to the previous generation. From specification data, it has been a decrease in length of about 41 mm while the height has been reduced by about 65 mm. In compensation, the total width has increased by 15 mm.

Due to the contraction of body experience “automatically the total weight of the car had fallen about 60 kg of the version being replaced. But even then, Mazda has promised that the contraction” of this dimension no impact on passenger comfort and driver that Mazda engineers were to examine it. This new body design was actually in the process once the security considerations of the comfort of passengers and the driver.

From the outside, sporty and modern impression is highly integrated into the tailgate. When the front of the printing of “friends” who dominates, then the part of the impression left is that if the car is in motion even if the car was parked in the circumstances. It is possible that this impression is that the overall shape that exceeds slightly forward. The benefits, if the driver’s visibility is wider.

In Indonesia, the fourth variant is offered with a four-cylinder engine line with a capacity of 1.498cc combustor. DOHC 16-valve is also equipped with S-VT (Sequential Valve Timing) and ETC (Electronic Throttle Control). This machine is capable of 103P throw at an engine with a torque of 135Nm at 6,000 rpm 4.000rpm rpm. (KPL / rock)

SPECIFICATIONS
Vehicle type: Hatchback
Engine: 1.5L MZR line four-cylinder, 16-valve DOHC S-VT (Sequential Valve Timing) and ETC (Electronic Throttle Control)
Displacement: 1.498cc
Power: 103PS@6.000rpm
By: 135Nm@4.000rpm
Transmission: 5-speed manual, four-speed automatic,
Length: 3.903mm
Width: 1.695mm
Height: 1.485mm
Wheelbase: 2.493mm
Weight: 1056 kg
Zero to 60 mph: -
Maximum speed: -
Fuel Economy: -
Official Site: www.mazda.co.id

The Zoom-Zoom Mazda is reflected on every Mazda showroom with all the dynamic parameters of attractive posters on the wall that have been further enhanced by a new staff uniforms is impeccable, and badges that creates a totally new environment.

With this new round of the Assembly gate manufacturer Mazda aims to capture the interest of buyers of small cars. Being an icon of youth, the manufacturer has made its presence felt in destinations and gathering places “basic”. And destinations means that if you are simply leaving the parking Muscat City Centre and just out of Seeb International Airport or go hard to the city to miss huge posters Mazda. It’s not all! Mazda posters will also continue in the bowling Al Masa Mall particular that adorn the wall behind the series of pins.

And Mazda targets younger buyers who are interested in everything that youth is exciting if it comes to bowling competitions or competitive academic things and even movies. And speaking of movies in recent projections of the film Spiderman 3 hit the square Al Shatti, Mazda has once again made their presence known. Special posters have been taken and Mazda 3 cars have been exposed. These special posters inviting moviegoers to take a look at the cars on the screen while attending a show the most successful season. Mazda has also organized an exclusive sample of James Bond “Casino Royale” hit the book throughout the theater to its customers.

Mazda has also made use of radio in disseminating news on their products if it is an announcement of new product launches during periods of radio to give prizes or simply draw attention to their promotions, the radio has become an important means of communication for Mazda. To promote Spiderman 3, Mazda gave him a pair of tickets to those who correctly answered questions in the air.

In every promotion that uses Mazda is always striving to be original. Ensure that would go beyond more than a show car. In addition, Mazda was the first car brand in Oman, even Valentine’s Day promotion and to celebrate, bright red Mazda were made available to spice up the season of hearts.

Mazda has also benefited from the popularity and traffic in shopping centers in Oman. He toured the premises. And speaking of the tour, Mazda has recently organized a series of exhibitions in various parts of the Lulu Hypermarket in Oman. Mazda believes that the people of their products more links to things or activities they enjoy most people remember the brand, especially when it comes to buying cars and that is why Mazda makes every effort to be popular.

As part of its efforts to be recognized, Mazda often comes forward to sponsor events that highlight the key qualities: deep, intelligent and energetic. These are qualities that have led to Mazda presenters exclusive Power Walk the recently concluded event. This event is unique because it was hot company plans to ramp up with their partners, showing the creations of famous fashion designer Hemant Trivedi Indian.

According Annurag Chawla, Brand Manager, Mazda, “A brand is the integration and implementation of a comprehensive marketing program. Branding is an ode to the quality of a product. In this modern world of intense competition, you must be a cut above the rest to be recognized and appreciated. Therefore, fairness requires immaculate brand and creative thinking to attract attention. This belief is what is reflected in our brand and innovative marketing strategies .

Mazda is the successful creation of the dynamic image to all corners of Oman through innovative choice of media, opening new branches and new stations and the implementation of unique types of programs promotion.

About Mazda

Mazda Motor Corporation is a Japanese manufacturer of automobile based in Hiroshima. Japan. Since last year, 2006, the company expects to produce 1.25 million vehicles per year with sales evenly divided between Japan, Europe, North America and Latin America.

The company name is claimed to be derived from Ahura Mazda, the transcendental God of Zoroastrianism. He also said that Mazda coincides with the Anglo pronunciation of the name of the founder JUJIRO Matsuda who was known to be interested in spirituality, and chose to rename it in honor of his family and the Zoroastrians. Mazda is also the “wisdom” in the Avesta language. However, in Japan, the company has always been pronounced and spelled as “Matsuda” leading many to believe that Mazda is not just a bad version of Anglo-Saxon name of the founder.

Kraig Johanssen is a native of Connecticut and a BS in software engineering. He is currently working on a software development company in Alabama. His love for writing and great interest on cars makes him a competent writer to contribute to several car magazines.

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